What is Big Data?
Big data is a key asset that analyzes vast information to predict the future and enables efficient decision-making.
What is Big Data?
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Big data is a collection of numerous data in various forms, utilized across diverse fields including politics, economics, culture, and science and technology. By analyzing and predicting this data with artificial intelligence technology, it becomes a powerful tool that transforms our lives and future.
In this article, we'll explore the concept and importance of big data.
📊 Meaning and Application of Big Data
Big data refers to vast amounts of data, including not only structured data but also unstructured data (such as text and images). This data is generated across various fields including politics, economics, culture, and science and technology.
When big data is meaningfully analyzed using AI, machine learning, and data analytics, the following predictions become possible:
- Who will buy which products?
- What music or movies will they like?
- What actions will they take in specific situations?
In this way, big data goes beyond simply accumulating information and serves as the foundation for decision-making and prediction.
Source: Let's Play with Software
📊 Application and Importance of Big Data
Big data is used to solve practical problems such as:
- Personal behavior analysis and consumption pattern prediction
- Time-based traffic congestion prediction
- Infectious disease spread path analysis and response
However, incorrect analysis can lead to inaccurate product recommendations or biased content exposure, necessitating careful approaches and ethical standards.
Additionally, data is not just information but a key asset for measuring the present and predicting the future, making it important how we store, analyze, and protect this data.
Source: Let's Play with Software
Conclusion
In this AKEO EDU article, we covered the concept and application of big data.
Big data becomes the foundation for important decision-making ranging from policy, industry, to personal life in the world we live in, enabling efficient services and prediction-based decision-making.
However, to safely store and utilize data, attention to data sovereignty and personal information protection is also necessary.
Going forward, big data will continue to develop as a key asset that transforms lives.